Dubai visitor numbers hit record 19.6 million in 2025, tourism drives growth
Western Europe remained Dubai’s largest source market in 2025 with 4.1 million visitors, or 21 per cent of the total, up from 3.74 million a year earlier
10 February, 2026
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Dubai welcomed 19.59 million international overnight visitors in 2025, up 5 per cent from 18.72 million in 2024, marking a third consecutive year of record tourism, data from the Dubai Department of Economy and Tourism (DET) showed.
The city crossed two million visitors in a single calendar month for the first time in December, receiving 2.04 million international overnight visitors, a 6 per cent year-on-year increase. The previous monthly record was 1.94 million in January 2025.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, said the performance reflected the vision of Sheikh Mohammed bin Rashid Al Maktoum and the goals of the Dubai Economic Agenda, D33.
“Dubai’s strong tourism growth momentum has been driven by the leadership’s commitment to building a city that connects the world, creates opportunity, and offers distinctive experiences,” he said, adding that tourism is a key driver of economic diversification and sustainable growth under D33.
DET said its diversified year-round market strategy, delivered with domestic stakeholders and more than 3,000 international partners, lifted arrivals across both traditional and emerging markets.
Dubai tourism: Largest source markets
Western Europe remained Dubai’s largest source market in 2025 with 4.1 million visitors, or 21 per cent of the total, up from 3.74 million a year earlier.
The GCC and MENA proximity markets accounted for a combined 26 per cent, with 2.99 million and 2.17 million visitors, respectively.
Other key markets included CIS and Eastern Europe and South Asia at 2.89 million each (15 per cent), North East and South East Asia at 1.85 million (9 per cent), the Americas at 1.40 million (7 per cent), Africa at 897,000 (5 per cent) and Australasia at 401,000 (2 per cent).
Helal Saeed Almarri, Director General of DET, said Dubai’s tourism performance reflected “the strength of our economic model, anchored in public-private collaboration and aligned with D33,” adding that tourism continues to support GDP growth, investment inflows and global talent attraction.
According to Financial Times’ fDi Markets data, hotels and tourism accounted for 21.3 per cent of total estimated foreign direct investment capital flows into Dubai in the first half of 2025, ranking among the top five sectors.
Dubai’s hotel inventory reached 154,264 rooms across 827 establishments by the end of 2025.
Average hotel occupancy rose to 80.7 per cent from 78.2 per cent in 2024, while occupied room nights increased 4 per cent to 44.85 million. Average daily rates climbed 8 per cent to Dhs579, and revenue per available room rose 11 per cent to Dhs467, DET data showed.
New hotel openings during the year included Ciel Dubai Marina, Vignette Collection by IHG, billed as the world’s tallest hotel, Jumeirah Marsa Al Arab, Mandarin Oriental Downtown, Dubai, Cheval Maison – Expo City and Vida Dubai Mall.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, said record visitation reflected global confidence in the destination and the impact of policies aligned with D33. “We’re attracting global talent through progressive visa policies and strengthening Dubai’s competitiveness through innovation and guest experience,” he said.
DET launched new initiatives in 2025, including a Hotel Incentive Programme targeting high-growth areas such as Dubai South, Palm Jebel Ali and the Dubai Islands, and a citywide contactless hotel check-in system unveiled in December.
Global marketing campaigns during the year included “Find Your Story,” “Dubai. That’s How You Summer,” and “Dubai, Ready for a Surprise?”, while DET signed partnerships with companies including Marriott International, Visa, Hyatt, Premier Inn and Amadeus.
Dubai received several international accolades in 2025, including being named the first Certified Autism Destination™ in the Eastern Hemisphere, ranking among the world’s top ten safest cities by Numbeo, and being named the best city for solo female travellers by InsureMyTrip.
DXB is the world’s busiest airport
Dubai International Airport (DXB) retained its position as the world’s busiest airport for international passengers for an 11th consecutive year, according to Airports Council International. DXB handled 24.2 million passengers in the third quarter of 2025, and 70.1 million passengers in the first nine months of the year, up 2.1 per cent.
Retail and sporting events, including Dubai Shopping Festival, Dubai Summer Surprises and the Dubai Fitness Challenge, continued to attract visitors.
The Dubai Fitness Challenge recorded more than three million participants in 2025. The city also hosted the inaugural World Sports Summit.
DET said infrastructure projects, including the expansion of Al Maktoum International Airport and the Dubai Metro Blue Line, will support future growth, as the emirate advances its D33, Dubai 2040 Urban Master Plan and Quality of Life Strategy 2033 objectives.
















