tourism

De Salvo shares the strategic importance of the Middle East as a testing ground for the new protocol and why the next 12 months are critical for moving AI from theory to infrastructure

Western Europe remained Dubai’s largest source market in 2025 with 4.1 million visitors, or 21  per cent of the total, up from 3.74 million a year earlier

Saudi Arabia recorded 68.7 million worshippers and visitors at the two holy mosques during the month of Jumada Al-Akhira, with 11.9 million Umrah rituals completed

Recreational vehicle routes and parks will be designed as year-round destinations, integrating hospitality, dining, wellness, and recreational facilities accessible to visitors of all ages and abilities

The tourism and travel sector contributed Dhs257.3bn to gross domestic product, accounting for 13 per cent of the national economy, according to official data

Dubai continued its momentum in 2025 with 15.70 million visitors from January to October

The chief tourism officer shares how the destination is influencing the kingdom’s tourism momentum and its model that blends conservation, community, and culture

Saudi Arabia aims to broaden its tourism market in a push to attract 150 million tourists per year by 2030

Personalisation, wellness, and mindful itineraries are no longer optional; they are core to both guest satisfaction and commercial sustainability

Unpacking the findings of its latest tourism report, the CEO of MCN MENAT and president of McCann APAC, shares how destinations can convert the buzz of live events into enduring tourism legacies