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Flying Emirates? Here are new upgrades, perks and offerings for you

Emirates is investing in destination-led tourism, premium ground services, connectivity, customer rewards, and evolving passenger preferences

Nida Sohail
Nida Sohail

30 January, 2026

Flying Emirates? Here are new upgrades, perks and offerings for you
Image credit: Emirates/Website

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Emirates is accelerating into 2026 with a sweeping set of initiatives that underscore its ambition to redefine premium travel far beyond the aircraft cabin.

From unveiling the world’s first Ritz-Carlton Lodge deep within Australia’s Greater Blue Mountains, to expanding chauffeur-driven airport transfers in Japan, strengthening connectivity across Africa through new airline partnerships, and enhancing customer loyalty and onboard dining experiences, the Dubai-based airline is reinforcing its positioning as a global leader in integrated, high-end travel, Emirates media reports conveyed.

Read more-Emirates carries 55.6 million passengers in 2025

Taken together, the developments highlight a broader strategy at play: Emirates is investing simultaneously in destination-led tourism, premium ground services, global connectivity, customer rewards, and evolving passenger preferences around wellness and sustainability.

For travellers, investors, and industry watchers alike, the moves point to an airline that sees its future not only in flying passengers between cities, but in shaping the entire journey, from doorstep to destination, and from farm to fork.

Below is a closer look at the key developments that define Emirates’ latest chapter.

Image credit: Emirates/Website

1-A world-first luxury play: Emirates and Marriott bring the Ritz-Carlton lodge to Australia

Emirates and Marriott International have signed an agreement to open Emirates Wolgan Valley, a Ritz-Carlton Lodge, marking the first Ritz-Carlton Lodge globally and a significant milestone for luxury tourism in regional New South Wales.

Set within a 7,000-acre conservation reserve in Australia’s Greater Blue Mountains World Heritage area, the 40-key all-inclusive lodge is expected to open in mid-2026. Designed as a purpose-built sanctuary in nature, the property aims to combine refined luxury with minimal environmental impact, drawing on the Ritz-Carlton brand’s service ethos while reflecting the surrounding wilderness.

Since 2006, Emirates has invested $150m Australian Dollars in the Wolgan Valley Resort, including the restoration of historically significant structures such as the original 1832 homestead and the planting of more than one million native trees. The airline is now committing an additional $50m Australian Dollars, in collaboration with Marriott, to transform the property into a flagship Ritz-Carlton Lodge experience.

The lodge will occupy less than two percent of the protected wilderness, offering guests rare access to pristine landscapes, native wildlife including bare-nosed wombats and brush-tailed rock wallabies, and some of the clearest night skies in the world. Guests will arrive via four-wheel drive through the Donkey Steps or by helicopter, reinforcing the sense of exclusivity and immersion.

Beyond tourism, the project is positioned as a regional economic catalyst, with the potential to recreate nearly 150 local jobs and expand opportunities for local suppliers. Emirates has maintained a locally employed workforce even during periods when the property was nonoperational following road closures in 2023.

Sir Tim Clark, president of Emirates Airline, described the lodge as both an extraordinary destination for discerning travellers and a powerful engine for local economic growth, reinforcing Emirates’ long-standing commitment to Australia.

The lodge will complement The Ritz-Carlton’s existing Australian portfolio, which includes properties in Perth and Melbourne.

Image credit: Emirates/Website

2-Premium on the ground: Emirates expands chauffeur-drive service in Japan

Emirates is extending its signature chauffeur-drive service in Japan, further elevating the premium ground experience for First Class and Business Class customers.

From February 1, 2026, the service will be available at Narita International Airport, followed by Kansai International Airport from March 1, 2026. These additions complement the existing Chauffeur-Drive offering at Haneda Airport, making Emirates the only international airline to provide such a service across Japan.

The complimentary door-to-door service covers up to 100 kilometres per journey and allows customers to travel seamlessly between the airport and their home, hotel, or office. Coverage includes Tokyo’s 23 wards and surrounding prefectures for Narita, and Osaka City along with parts of Nara, Kyoto, Hyogo, and Osaka prefectures for Kansai.

Any additional mileage beyond the allowance is charged directly to customers, while bookings can be managed through emirates.com or the Emirates contact centre. At Narita, the service is complemented by access to Emirates’ airport lounge in Terminal 2.

The expansion aligns with Emirates’ broader strategy to ensure premium travellers receive consistent service standards on the ground as well as in the air, reinforcing its presence in a key Asia-Pacific market.

For more information on Emirates’ Chauffeur-Drive service, visit here

Image credit: Emirates/Website

3-Strengthening African connectivity: Emirates and Air Peace activate interline agreement

Emirates has activated a bilateral interline agreement with Nigeria-based Air Peace, significantly enhancing connectivity between Africa, the UAE, and the UK.

The agreement enables single-ticket travel with through-checked baggage across select routes, expanding access to destinations including Banjul, Dakar, Freetown, and Monrovia via regional hubs. It also deepens connections between Air Peace’s West and Central African network and Emirates’ global hub in Dubai.

For Emirates, the partnership expands its African footprint while supporting tourism and trade in the region. For Air Peace, it offers passengers greater access to international markets, including key UK gateways such as London Heathrow, Gatwick, and Stansted.

Passengers on the Dubai–Lagos route will continue to experience Emirates’ Boeing 777-300ER, featuring First Class cabins, regionally inspired dining, and over 6,500 entertainment channels on the ice system.

Both airlines positioned the agreement as a strategic step toward improving intra-African and global connectivity, reinforcing aviation’s role in economic development.

Image credit: Emirates/Website

4- Loyalty as leverage: Emirates Skywards partners with Jet2.com

Emirates Skywards has expanded its UK footprint through a new partnership with Jet2.com, enabling members to redeem Skywards Miles for flights to more than 75 leisure destinations.

Starting from 8,000 Miles, members can book Jet2.com flights across Europe, the Mediterranean, North Africa, and the Canary Islands. Redemptions also extend beyond airfare to include meals, baggage, and seat selection.

The partnership strengthens Skywards’ appeal in its largest global market, the UK, where millions of members can now pair long-haul Emirates journeys with short-haul leisure travel.

Examples include redeeming Miles earned on Emirates flights to Sydney or Dubai for Jet2.com trips to destinations such as Majorca or Salzburg.

With over 37 million members worldwide, Emirates Skywards continues to expand its partner network across airlines, hotels, retail, and lifestyle offerings.

Image credit: Emirates/Website

5- From Veganuary to 2027: Emirates reimagines Vegan cuisine

Emirates is shifting its approach to vegan dining, focusing on minimally processed, plant-forward cuisine rooted in global culinary traditions. New dishes currently in development are expected to launch onboard in 2027.

The airline now serves half a million vegan meals annually and offers 488 vegan recipes across 140 destinations, a 60 per cent increase since 2024. Demand continues to grow, particularly on routes to London, Sydney, Bangkok, and Melbourne.

The new philosophy emphasises legumes, grains, vegetables, and seasonal produce, with ingredients sourced in part from Bustanica, the world’s largest hydroponic vertical farm. Vegan options are available across all cabin classes and in Emirates’ lounges, including its flagship facilities at Dubai International Airport.

From Economy to First Class, Emirates is positioning plant-based dining not as a substitute, but as a premium culinary experience aligned with sustainability and wellness trends.

Royal Air Maroc secures 13 Boeing 737-8 aircraft from Dubai Aerospace Enterprise

DAE currently owns, manages, or is committed to own or manage approximately 750 aircraft, including 237 Boeing aircraft

Gulf Business
Gulf Business

30 January, 2026

Royal Air Maroc secures 13 Boeing 737-8 aircraft from Dubai Aerospace Enterprise
Boeing 737-8 aircraft/Image: Dubai Media Office

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Dubai Aerospace Enterprise (DAE) has reached an agreement with Royal Air Maroc for the lease of 13 new Boeing 737-8 aircraft, further supporting the airline’s fleet expansion strategy. The aircraft are scheduled for delivery in 2027.

The latest agreement builds on an earlier transaction between the two parties, under which DAE leased two Boeing 737-8 aircraft to Royal Air Maroc, delivered in 2025.

Commenting on the agreement, Firoz Tarapore, chief executive officer of DAE, said, “We would like to thank the team at Royal Air Maroc for choosing DAE to partner on this significant fleet expansion project. The Kingdom of Morocco is a fast-growing tourist and business hub in Africa, with expanding air connectivity led by Royal Air Maroc. We look forward to seeing these new Boeing 737-8 aircraft enter the fleet, and to continuing to support Royal Air Maroc on their future fleet requirements.”

Abdelhamid Addou, chairman and chief executive officer of Royal Air Maroc, added: “This agreement is fully aligned with Royal Air Maroc’s strategic ambition to become a leading global connector. The Boeing 737-8 Aircraft will strengthen our network development capabilities, enabling new route openings and increased frequencies with greater operational efficiency. It also enhances our flexibility to serve growing demand while delivering reliable connectivity between Africa, Europe, and beyond.”

DAE currently owns, manages, or is committed to own or manage approximately 750 aircraft, including 237 Boeing aircraft. The company continues to expand its portfolio to meet rising global demand for modern, fuel-efficient aircraft.

Read: Emirates adds retrofitted Boeing 777s with Premium Economy on key routes

The hidden biology behind Ramadan brain fog

New insights by Aly Rahimtoola, founder of health-tech firm Bien-Etre, suggest sleep disruption and cellular energy play a far bigger role in how people feel and perform during the fasting month

Rajiv Pillai
Rajiv Pillai

30 January, 2026

The hidden biology behind Ramadan brain fog
Aly Rahimtoola, founder of Bien-Etre/Image: Supplied

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Each Ramadan, employers across the Middle East see a familiar pattern: capable professionals reporting fatigue, brain fog, and reduced focus—despite eating balanced meals at Suhoor and Iftar. While diet often takes the blame, the underlying issue is far more complex and increasingly tied to how the body produces energy at a cellular level.

According to Aly Rahimtoola, founder of Bien-Etre, the first mistake is assuming food is the primary problem.

“Your body runs on glucose from your liver for the first few hours of fasting,” Rahimtoola said. “As the day goes on, you flip a metabolic switch and start burning fat for energy instead.”

He compares the transition to mechanical inefficiency. “Think of it like a hybrid car switching from electric to petrol—natural, but clunky at first,” he said. “Your brain and muscles are learning to run on a different fuel mix, and that transition takes a few days to smooth out.”

But metabolism is only part of the story. “The fog isn’t just about food,” Rahimtoola said. “It’s sleep. Late Iftars and early Suhoors mean fragmented, shorter sleep—and that’s the real culprit behind daytime fatigue.”

Why fasting stresses the body’s energy system

At the centre of the fatigue discussion is NAD+ (nicotinamide adenine dinucleotide), a molecule that plays a critical role in cellular energy production. “NAD+ is like the delivery system inside your cells,” Rahimtoola said. “It picks up energy from food (or stored fat) and shuttles it to your mitochondria—your cellular power plants—where ATP gets made.”

ATP, he explains, is the currency the body uses to function. During Ramadan, the demand for this system increases. “Your cells are working harder to process fuel from fat instead of constant meals,” Rahimtoola said. “That puts pressure on your NAD+ system to be efficient.”

Lifestyle factors compound the challenge. “Add dehydration and poor sleep into the mix, and the whole system slows bogs down,” he said. “Result? Inconsistent energy meaning your need to use more NAD.”

Read: Ramadan fasting hours to be shorter in the UAE this year

Who feels it most and why

Not everyone experiences Ramadan fatigue in the same way. Rahimtoola points to a convergence of age, stress, and sleep disruption.

“NAD+ levels decline as you age,” he said. “By middle age, you’ve lost a significant chunk compared to your youth.”

Certain groups are therefore more vulnerable:

  • “The 40+ crowd — slower recovery from short sleep”
  • “High-stress professionals and parents — stress and fragmented sleep physically drain cellular reserves”
  • “Frequent travelers — time zone shifts plus fasting = double load on your internal clock”

For employers, this explains why productivity dips are often uneven across teams—and why generic wellness advice frequently falls short.

Why calorie counting misses the point

Corporate wellness programmes often focus on calories, blood sugar, or macronutrients. Rahimtoola argues this approach overlooks the real constraint.

“Calories are raw supply. Cellular energy is the conversion rate,” he said. “Think of it as the difference between having a full tank of petrol and having an engine that actually runs efficiently.”

During Ramadan, he believes three factors matter more than calorie counting:

  • “Flexibility — how easily you switch from burning sugar to fat”
  • “Flow — whether your NAD+ system keeps energy production moving”
  • “Recovery — sleep matters as much as food”

This reframing shifts the conversation from willpower and diet discipline to system efficiency—an approach that resonates with performance-driven organisations.

One challenge with fatigue is diagnosis. “A headache could be dehydration, caffeine withdrawal, or genuine metabolic fatigue,” Rahimtoola said. “You’re guessing.”

This is where Bien-Être’s at-home NAD+ test enters the picture. “An intracellular test gives you an objective data point,” he said. “It’s like checking your phone’s battery health instead of wondering why it’s slow.”

According to Rahimtoola, testing helps individuals:

  • “Establish a baseline before Ramadan”
  • “Identify whether fatigue is metabolic or lifestyle-driven”
  • “Track whether your changes (better sleep, different food) are actually working”

For employers and insurers, this data-driven approach offers a way to move from broad wellness messaging to targeted interventions.

Rahimtoola is cautious about one-size-fits-all supplementation. “Biology doesn’t have one ‘on’ switch,” he said.

“Your body makes and recycles NAD+ through multiple pathways,” he explained. “Under fasting stress, one pathway might bottleneck while another gets overworked.”

This is why Bien-Être designed its NAD+ booster around multiple mechanisms. “A systems-based approach supports production, recycling, and protection simultaneously,” Rahimtoola said. “You’re optimising the whole engine, not just swapping one spark plug.”

Practical strategies that actually work

Beyond testing and supplementation, Rahimtoola emphasises behavioural discipline. His advice is practical, repeatable, and workplace-relevant:

  • “Protect your sleep anchor: Get a core 4–5 hour block at the same time every night. Keeps your hormones stable.”
  • “Smart Suhoor: Skip the sugar. Go for protein, fiber, healthy fats—eggs, avocado, oats. Prevents the noon crash.”
  • “Hydrate intelligently: Don’t chug water at Iftar. Sip throughout the night. Add electrolytes (pinch of salt, soup) so your cells actually absorb it.”
  • “Sequence your Iftar: Break with dates and water. Wait. Then eat a balanced meal. Massive meals = food coma = wasted evening.”
  • “Move lightly: 20-minute walk after Iftar clears blood sugar and sets you up for better sleep.”

For employers, these recommendations can be embedded into Ramadan-specific wellbeing toolkits or shift-planning strategies.

Rahimtoola sees a broader shift underway in the Middle East. “Without question,” he said when asked about personalised testing. “People in the region are tech-savvy and proactive.”

He believes Ramadan plays a unique role in accelerating adoption. “Ramadan is already about reflection and resetting,” Rahimtoola said. “The region is moving from generic advice to personalised data—test, optimise, retest—is where health and longevity are headed.”

For businesses, the implication is clear: wellbeing strategies that rely on intuition and generic guidance are being replaced by measurable, personalised optimisation—particularly during periods of physiological stress like Ramadan.

UAE President in Moscow following Abu Dhabi-hosted Russia-Ukraine talks

The visit comes against the backdrop of heightened diplomatic engagement in the region

Gulf Business
Gulf Business

29 January, 2026

UAE President in Moscow following Abu Dhabi-hosted Russia-Ukraine talks
Image credit: WAM

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Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, arrived in Moscow on an official visit to the Russian Federation.

As His Highness’ aircraft entered Russian airspace, it was escorted by a formation of military jets in a ceremonial gesture of welcome.

Accompanying the UAE President is a high-level delegation that includes H.H. Sheikh Hamed bin Zayed Al Nahyan, Managing Director of the Abu Dhabi Investment Authority; H.H. Sheikh Hamdan bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Special Affairs; and Sheikh Mohammed bin Hamad bin Tahnoon Al Nahyan, Advisor to the UAE President, alongside several Sheikhs, ministers, and senior officials.

The visit comes against the backdrop of heightened diplomatic engagement in the region. Last week, Abu Dhabi hosted peace talks between Russia and Ukraine, brokered by the United States, underscoring the UAE’s growing role as a platform for international dialogue and conflict mediation.

Jebel Jais is open again: What’s back at the UAE’s winter destination

The reopening comes just in time for the winter season, inviting residents and visitors to return to the mountains and enjoy cooler temperatures

Gulf Business
Gulf Business

29 January, 2026

Jebel Jais is open again: What’s back at the UAE’s winter destination
Image credit: Supplied

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Jebel Jais, the UAE’s highest mountain and one of its premier outdoor destinations, is set to reopen this Saturday, January 31, following the completion of essential maintenance works and comprehensive safety assessments.

The reopening comes just in time for the height of the winter season, inviting residents and visitors to return to the mountains and enjoy cooler temperatures, clear skies, and a wide range of outdoor experiences.

Image credit: Supplied

The destination had temporarily suspended all operations to carry out safety inspections after the region experienced significant weather conditions between December 17 and 19, 2025. During that period, visitors were advised against camping in wadis due to unsettled weather, standing water, and the increased risk of shifting rocks and slippery surfaces. While hiking and climbing areas were not formally closed, specialist teams actively assessed conditions, urging caution across affected routes.

With safety measures now complete, Jebel Jais is reopening gradually, marking a return to one of the most popular times of the year for the mountain destination.

Winter season brings outdoor experiences back online

As part of the 2025/26 season, titled Where Life Comes Together, Jebel Jais once again positions itself as a shared space for discovery, adventure, and wellbeing. With ideal temperatures and favourable conditions, visitors can enjoy hiking, cycling, scenic viewpoints, restaurant dining, and leisure activities across the mountain’s network of routes.

Several key attractions are reopening in phases. Jais Flight, the world’s longest zipline, will resume operations on Saturday, January 31. The Jais Sky Tour, a two-hour, five-kilometre experience featuring six ziplines, will follow on February 7. Dining options are also returning, with 1484 by Puro, the UAE’s highest restaurant, reopening on January 31 and operating daily from 8:00am to 8:00pm. Puro Express at Jais Viewing Deck Park is set to reopen on February 7 from 11:00am to 8:00pm.

Image credit: Supplied

Visitor access and safety remain a priority

To access the mountain, visitors are required to have a confirmed booking for one of the available experiences or purchase a Jais Viewing Deck Park ticket for Dhs10 at the security entrance. Authorities continue to encourage guests to plan ahead and stay connected through official channels, as experiences resume operations in stages throughout the season.

Donald Bremner, CEO of Marjan Lifestyle, said the reopening reflects Jebel Jais’s commitment to both community engagement and safety. “At Jebel Jais, we create spaces that invite communities to reconnect with nature, with one another, and with themselves. As the mountain reopens, we look forward to welcoming visitors back to experience its energy, movement, and powerful sense of connection, while maintaining the highest standards of safety and care,” he said.

As winter continues, Jebel Jais looks to welcome visitors back to the mountains with safe, memorable experiences that bring together nature, adventure, and wellbeing at one of the UAE’s most iconic destinations.

What gold’s surge really says about currency confidence

Gold’s inverse relationship with the US dollar remains a cornerstone of its appeal, but Thiago Duarte, market analyst at Axi, argues that correlations across asset classes are becoming more complex

Rajiv Pillai
Rajiv Pillai

29 January, 2026

What gold’s surge really says about currency confidence
Thiago Duarte, market analyst at Axi/Image: Supplied

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Gold has emerged as one of the strongest-performing assets heading into 2026, confounding expectations that its appeal would fade as markets stabilised. Rather than responding to short-term fear or isolated geopolitical shocks, the metal’s rally is increasingly being driven by deeper structural forces reshaping how investors think about currency risk, diversification, and portfolio resilience.

According to Thiago Duarte, market analyst at Axi, the current bull run is less about panic buying and more about eroding confidence in fiat systems.

“Gold’s strength is less about fear and more about trust or the lack of it,” Duarte said. “The rally reflects a structural repricing of currency risk rather than a simple reaction to inflation or geopolitics.”

With gold trading near $5,310, up almost 23 per cent year to date, and the US Dollar Index sliding toward 95.50, markets are sending a clear signal. “Investors are increasingly treating gold as a neutral reserve asset in a world where fiscal expansion, political uncertainty, and policy credibility are all being questioned simultaneously,” Duarte said.

Flows, volatility and positioning

While macro narratives often dominate headlines, Duarte noted that a significant portion of gold’s recent price acceleration has been driven by market structure and positioning.

“A significant portion of the recent acceleration has been flow-driven,” he said. “Futures and options positioning show gold has become a volatility instrument, particularly during sharp FX moves.”

Large options expiries around psychologically important levels, such as $5,000, have amplified short-term price behaviour. “That explains the sharp intraday swings without breaking the broader uptrend,” Duarte said.

Importantly, this dynamic does not undermine the longer-term case for gold. “This does not weaken the bull case, it explains why the move has been fast rather than fragile,” he said. “The structural demand remains intact as long as capital continues rotating away from duration-sensitive assets.”

For institutional investors, this distinction matters. A rally driven by flows and volatility can appear unstable on the surface, but when aligned with structural capital rotation, it can prove more durable than traditional macro-driven moves.

Retail participation typically increases during periods of heightened uncertainty, raising concerns about whether gold rallies are becoming crowded or overheated. Duarte believes the most reliable signals lie in behaviour, not sentiment.

“The key signals are behavioural, not emotional,” he said. “In a healthy bull market, gold should remain resilient during equity pullbacks and should not fully retrace during short-term dollar rebounds.”

Another important indicator is how the market digests gains. “When gold pauses at higher levels rather than sharply correcting, it suggests absorption by longer-term holders,” Duarte said.

Volatility patterns also offer insight. “Volatility compression after spikes is also constructive,” he said. “It shows speculative excess is being worked off without damaging the trend.”

These characteristics point to a market that is consolidating strength rather than preparing for reversal — a dynamic more consistent with institutional accumulation than retail-driven spikes.

Read: Gold blasts past $5,000: Is the $6,000 milestone next?

Shifting correlations and portfolio implications

Gold’s inverse relationship with the US dollar remains a cornerstone of its appeal, but Duarte argues that correlations across asset classes are becoming more complex.

“Gold’s inverse relationship with the dollar remains intact, but its relationship with risk assets has become more nuanced,” he said.

In environments where dollar weakness reflects confidence erosion rather than growth optimism, gold and equities can move higher together. “During periods where dollar weakness is driven by credibility concerns rather than growth optimism, gold and equities can rise together,” Duarte said. “This is a powerful diversification dynamic.”

For investors in globally exposed regions such as the Middle East, this evolution is particularly relevant. “Gold is increasingly acting as both a hedge and a portfolio stabiliser rather than a simple crisis asset,” he said.

This shift has implications for asset allocation frameworks that traditionally viewed gold as a binary hedge. Instead, it is increasingly being positioned as a strategic reserve asset with asymmetric risk properties.

Risks on both sides of the trade

Despite gold’s strong momentum, Duarte cautioned that investors should remain mindful of both upside catalysts and downside risks.

“On the upside, a deeper dollar breakdown, renewed geopolitical stress, or a shift toward looser financial conditions could accelerate flows into precious metals,” he said.

He also pointed to broader speculative appetite across the metals complex. “Silver’s 64 per cent year-to-date rise suggests speculative appetite is broadening, not fading,” Duarte said.

The principal risk, however, lies in volatility itself. “The main downside risk is volatility itself,” he said. “Crowded positioning and leverage can trigger sharp pullbacks around major macro events or option expiries.”

Such corrections, while potentially severe, may not alter the underlying trend. “These corrections are likely to be violent but temporary,” Duarte said.

From a structural perspective, gold’s role appears to be evolving rather than peaking. “Structurally, gold’s role in portfolios is strengthening, which means pullbacks are increasingly being treated as opportunities rather than exit signals,” he said.

Taken together, the dynamics underpinning gold’s rally suggest a shift in how the metal is being used by investors. Rather than serving purely as a reflexive hedge against crisis, gold is increasingly functioning as a neutral store of value amid growing scepticism toward fiat stability and policy credibility.

For institutional allocators, the message is clear: gold’s current bull run is not just about fear, it is about structure, flows, and a rethinking of what constitutes safety in a fragmented global financial system.

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