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ENTERTAINER CEO reveals 250,000 free memberships claimed across GCC in hours

Donna Benton added that the initiative has evolved beyond a corporate campaign into a broader community-driven effort to sustain the hospitality ecosystem

Rajiv Pillai
Rajiv Pillai

13 March, 2026

ENTERTAINER CEO reveals 250,000 free memberships claimed across GCC in hours
Donna Benton, founder and CEO of the ENTERTAINER/Image: Supplied

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The ENTERTAINER's "Our Home. Our Heart." campaign, supporting GCC hospitality, expanded to 250,000 free memberships after overwhelming demand. Residents gained access to over Dhs100m in offers, driving significant engagement and boosting business footfall. The initiative underscores the community's desire to support local venues, evolving into a broader, community-driven effort.

Dubai-founded lifestyle platform the ENTERTAINER has expanded its “Our Home. Our Heart.” initiative to 250,000 complimentary memberships across the GCC after an overwhelming response from residents seeking to support the region’s hospitality sector.

Originally launched with 50,000 complimentary memberships, the campaign quickly evolved into one of the region’s largest community-driven engagement initiatives for restaurants, leisure venues and service providers. The expanded programme gives residents access to more than Dhs100m worth of dining, leisure and lifestyle offers through the ENTERTAINER platform.

Donna Benton, founder and CEO of the ENTERTAINER, said the response from residents across the UAE and wider GCC exceeded expectations, both in the speed of sign-ups and the level of engagement with participating venues.

Speaking to Gulf Business, Benton said: “The campaign has been phenomenal and has gone above and beyond. Our aim was to encourage support for our world-class hospitality industry – and our wildest expectations have been surpassed. 250,000 One Heart memberships were claimed in four hours, with over 20,000 offers being redeemed at participating venues across the UAE in just one day.”

The rapid uptake prompted the company to progressively increase the number of memberships available, first doubling the original allocation before ultimately scaling the initiative fivefold to meet demand across the region.

The initial tranche of 50,000 memberships was claimed in less than an hour, highlighting the scale of consumer interest.

“The ENTERTAINER One Heart Memberships were claimed in 43 minutes; translating to nearly 1000 products per minute! With such passion from the community, we felt compelled to extend and open up the membership base, so far providing half a million products to the region,” Benton said.

The “Our Home. Our Heart.” campaign provides residents with access to the ENTERTAINER’s signature buy-one-get-one-free experiences across thousands of venues, including restaurants, leisure attractions, hotel stays, wellness services and lifestyle outlets across the GCC.

Early activity on the platform suggests the initiative is already translating into increased footfall for businesses. Within the first 24 hours of launch, almost 20,000 offers were redeemed across participating venues, providing a boost to hospitality operators during what the company describes as a challenging period for the sector.

The initiative also reflects the close relationship between the ENTERTAINER and the regional hospitality industry, which has supported the platform since its launch more than 25 years ago.

“For 25 years, the hospitality industry has supported the ENTERTAINER and our mission in making the unaffordable, affordable. In light of the recent challenges being faced in the region, we wanted to give back to the community of brilliant individuals that create this vibrant environment – the entrepreneurs and restaurants owners, the attraction owners, the spa therapists, and service providers,” Benton said.

“And this is a sentiment clearly strongly felt by our community. The demand for the One Heart Memberships just shows how the community wishes to support their favourite venues right now with a trusted brand.”

Benton added that the initiative has evolved beyond a corporate campaign into a broader community-driven effort to sustain the hospitality ecosystem.

“We at the ENTERTAINER have led this initiative and drive to support the industry but it has truly captured the UAE community’s imagination and their wish to support the venues, attractions and services that they love. It is now not just the ENTERTAINER’s campaign, it’s for everyone who calls this amazing region home.”

The company continues to emphasise that residents should use the One Heart memberships in accordance with official government guidance and any applicable safety measures, while supporting participating venues responsibly.

“We are incredibly proud to spearhead this initiative to support our hospitality industry and the UAE community and know that our region will continue to thrive,” Benton said.

Dubai’s RTA completes Nad Al Sheba 3 roadworks: What it means for drivers

The project included paving two kilometres of internal roads, installing road markings, creating parking spaces, and adding 50 lighting units

Nida Sohail
Nida Sohail

13 March, 2026

Dubai’s RTA completes Nad Al Sheba 3 roadworks: What it means for drivers

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Dubai's RTA completed road upgrades in Nad Al Sheba 3, including paving, lighting, parking, and signage. These improvements aim to enhance traffic flow, road safety, and access to schools, potentially reducing delays by 35%. This is part of a larger plan to upgrade infrastructure in Nad Al Sheba to support urban growth, with full project completion expected by Q1 2027.

Dubai’s Roads and Transport Authority (RTA) has completed a new package of road development works in Nad Al Sheba 3, paving the way for improved mobility and safer travel for residents in one of the emirate’s rapidly growing residential districts.

The project included paving approximately two kilometres of internal roads, installing road markings, creating additional parking spaces, and adding 50 lighting units along with directional traffic signs.

Read more-Dubai’s RTA rolls out 45 traffic upgrades

The improvements are expected to significantly enhance traffic flow and provide smoother access to nearby schools and community facilities.

According to officials, the development forms part of broader efforts to upgrade infrastructure and support Dubai’s expanding population.

Image credit: Dubai Media Office/Website

Supporting urban growth

The works are aligned with RTA’s ongoing strategy to improve road networks and infrastructure across the emirate to meet the demands of urban development and population growth.

A report from the Dubai Media Office noted that the initiative is designed to improve traffic flow and enhance road safety for motorists while also supporting more sustainable mobility options for residents and visitors.

“RTA continues its sustained efforts to enhance the efficiency of infrastructure across the Emirate of Dubai to meet the demands of urban development and population growth,” the report said, adding that the improvements also contribute to enhancing quality of life across the city.

The completed works represent one phase of a broader development plan covering internal roads in Nad Al Sheba 3 and Nad Al Sheba 4. The wider project includes road paving, the construction of traffic links, and the allocation of dedicated cycling and pedestrian tracks.

Additional parking facilities are also planned to better serve residents as the community continues to grow. Authorities expect the entire project to be completed in the first quarter of 2027.

Image credit: Dubai Media Office/Website

Safer access for school zones

As part of the latest phase, RTA paved roads surrounding Kings’ School in Nad Al Sheba 3, including Street 60, Street 62, Street 63 and Street 65.

The works also involved installing directional signage, applying road markings and implementing traffic-calming measures in line with approved technical standards. These upgrades are intended to improve safety for students, parents and nearby residents while facilitating smoother traffic during peak school drop-off and pick-up periods.

Officials estimate that the improvements could reduce traffic delays in the area by up to 35 percent.

Nad Al Sheba has witnessed steady infrastructure development in recent years as residential communities, service centres and educational facilities continue to expand. The area is now home to more than 30,000 residents.

Its proximity to major corridors such as Dubai–Al Ain Road and Sheikh Mohammed bin Zayed Road further strengthens its importance as a key link connecting several parts of the emirate.

Anthropic invests $100m into Claude AI programme

Membership in the Claude Partner Network is free and open to any organisation involved in bringing Claude to market

Reuters
Reuters

13 March, 2026

Anthropic invests $100m into Claude AI programme
Image: Anthropic

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Anthropic launched the Claude Partner Network, investing $100M initially, to help enterprises adopt its Claude AI model via training and support. The free program offers certification and investment opportunities. This expansion occurs amidst a dispute with the Pentagon, who labeled Anthropic a supply-chain risk, potentially costing billions.

Artificial intelligence lab Anthropic, which is currently locked in a dispute with the Pentagon, unveiled its Claude Partner Network on Thursday, a programme designed for partner firms to help enterprises adopt its Claude AI model.

Anthropic is committing an initial $100m to this network for 2026 to provide training, technical support and joint market development for partner organisations.

The company expects to invest even more over time.

Partners joining the network from Thursday will receive immediate access to a new technical certification and be eligible for investment under the programme.

Membership in the Claude Partner Network is free

The company plans to expand its partner-facing team fivefold, adding dedicated applied AI engineers, technical architects and localised go-to-market support in international markets.

Membership in the Claude Partner Network is free and open to any organisation involved in bringing Claude to market.

The AI firm is seeking a stay from a US appeals court after the Pentagon said the company was a supply-chain risk, pending a judicial review of the case, adding that the designation could cost it billions of dollars in lost revenue.

DIFC launches PropTech 2033 roadmap for Dubai’s real estate future

Based at the DIFC Innovation Hub, the Dubai PropTech Hub currently tracks 231 UAE-based PropTech companies, with strong activity in listings, investment and marketing platforms

Gulf Business
Gulf Business

12 March, 2026

DIFC launches PropTech 2033 roadmap for Dubai’s real estate future
Image credit: Getty Images

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Dubai's PropTech 2033 report envisions PropTech as a key driver of economic growth, identifying potential for AED53bn annually. PropTech is evolving into AI-driven urban infrastructure. Dubai, supported by strategic policies, aims to lead this innovation. The Dubai PropTech Hub launched a "Global Landing Pad" program to attract international scale-ups, solidifying Dubai's position as a global PropTech hub.

The Dubai PropTech Hub, an initiative of the Dubai International Financial Centre (DIFC), in partnership with Dubai Land Department, has released a new white paper titled PropTech 2033, outlining the future growth trajectory of the emirate’s PropTech sector.

The report analyses 18 strategic agendas from the UAE and the United Nations to map the next phase of PropTech development in Dubai. These include the Dubai Economic Agenda D33, the Dubai Real Estate Strategy 2033 and the Dubai Urban Master Plan 2040.

Taking into account economic, social and environmental sustainability considerations, the analysis identified 833 global PropTech business models focused on improving quality of life and driving economic growth in the real estate sector. The study also found that just two of these business models alone could generate more than AED53bn annually for Dubai’s economy.

The white paper highlights a structural shift in the global built environment, noting that PropTech is evolving beyond digital tools toward AI-native, system-level urban infrastructure that integrates planning, operations, sustainability and user experience. According to the report, this transformation is redefining how value is created across the real estate ecosystem.

The research concludes that Dubai is well positioned to lead this next phase of urban innovation, supported by its strategic policy frameworks, regulatory environment, technological ambition and global economic vision.

As part of the initiative, the Dubai PropTech Hub has opened applications for its inaugural “Global Landing Pad” programme, designed to help international PropTech scale-ups expand into Dubai and the wider Middle East, Africa and South Asia (MEASA) region. The programme will connect participants with mentors and industry experts, including leading developers and operators such as Binghatti, Majid Al Futtaim, Union Properties, Sobha and Transguard Group.

Mohammad AlBlooshi, chief executive officer of DIFC Innovation Hub commented: “DIFC’s PropTech 2033 whitepaper demonstrates that PropTech is no longer a peripheral enabler of real estate, but an engine of economic growth, productivity, and urban resilience. This whitepaper reinforces DIFC’s commitment to positioning Dubai as the global epicentre for PropTech innovation and sustainable urban growth, whilst accelerating the Emirate’s ambitions of doubling the economic contribution of the sector by 2033.”

Majid Al Marri, CEO of the Real Estate Registration Sector at Dubai Land Department, said: “The PropTech 2033 white paper reaffirms Dubai’s commitment to future-proofing its real estate sector through innovation, data, and advanced technologies that strengthen transparency and investor confidence. This direction is reflected in the Dubai PropTech Hub, established in partnership between Dubai International Financial Centre and Dubai Land Department, and reinforced by hosting PropTech Connect Middle East. Together, these initiatives advance the Dubai Economic Agenda D33 and the Dubai Real Estate Strategy 2033, enhancing global competitiveness and ensuring the long-term sustainability of Dubai’s real estate ecosystem.”

Based at the DIFC Innovation Hub, the Dubai PropTech Hub currently tracks 231 UAE-based PropTech companies, with strong activity in listings, investment and marketing platforms. The report highlights significant opportunities to expand into areas such as climate resilience, productivity enhancement and AI-driven property operations.

Dubai’s PropTech ambitions are also aligned with the expansion of DIFC into the Zabeel District, which will include more than one million square feet dedicated to innovation, including what is expected to become the world’s largest innovation hub and the first purpose-built AI Campus. The expansion forms part of Dubai’s strategy to position itself among the world’s top four global financial centres under the Dubai Economic Agenda (D33), while incorporating sustainable infrastructure, energy-efficient design and smart mobility systems.

Gold slips as dollar strengthens, rate cut hopes fade

The US dollar firmed 0.2 per cent, making dollar-priced bullion more expensive for holders of other currencies

Reuters
Reuters

12 March, 2026

Gold slips as dollar strengthens, rate cut hopes fade
Image: Getty Images

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Gold prices declined due to a stronger dollar and diminished expectations for near-term US interest rate cuts. Rising energy prices, driven by Middle East conflict and Iranian actions, fueled inflation concerns, prompting Goldman Sachs to delay Fed rate cut forecasts. US CPI data matched expectations, and investors await the PCE index. Silver and platinum also fell, while palladium rose.

Gold prices fell on Thursday, weighed down by a firmer US dollar and waning hopes for near‑term US interest‑rate cuts as higher energy prices stoked inflation concerns.

Spot gold was down 0.4 per cent at $5,153.79 per ounce as of 0545 GMT. US gold futures for April delivery fell 0.4 per cent to $5,159.20.

The US dollar firmed 0.2 per cent, making dollar-priced bullion more expensive for holders of other currencies.

“I think the USD strength and interrelated rates story is a slight headwind for gold despite the actual violence that’s taking place, which is otherwise supportive of gold,” said Nicholas Frappell, global head of institutional markets at ABC Refinery.

Iran said the world should brace for $200-a-barrel oil after its forces struck merchant ships on Wednesday, while the International Energy Agency urged a massive release of strategic reserves to blunt one of the worst oil shocks since the 1970s.

Oil prices rose over $100 a barrel, adding to inflation pressures, as Iran stepped up attacks on oil and transport facilities across the Middle East.

Iran has deployed about a dozen mines in the strait, according to sources, a move that could complicate efforts to reopen the narrow waterway, a key route for global oil and liquefied natural gas shipments.

Tankers in the strait have been stranded for more than a week, and producers have suspended output as storage nears capacity.

Goldman Sachs has delayed its forecast for US Federal Reserve rate cuts, and now expects quarter-point reductions in September and December, citing rising inflation risks linked to the Middle East conflict.

In economic data, the US consumer price index rose 0.3 per cent in February, matching forecasts and accelerating from January’s 0.2 per cent increase. CPI rose 2.4 per cent in the year to February, also in line with expectations.

Investors are now awaiting the release of January’s delayed Personal Consumption Expenditures index on Friday.

Spot silver fell 0.5 per cent to $85.33 per ounce. Spot platinum lost 0.3 per cent to $2,162.24, while palladium rose 0.3 per cent to $1,642.05.

Crisis, contracts, legal risks: What UAE businesses, residents should know

In times of geopolitical disruption, contracts become part of global infrastructure. They determine responsibility, financial exposure, and legal certainty across borders

Dmitriy Grinik
Dmitriy Grinik

12 March, 2026

Crisis, contracts, legal risks: What UAE businesses, residents should know
Image: Supplied

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Geopolitical tensions increasingly impact global travel, supply chains, and finance. Contracts become crucial for defining responsibilities and managing risk, especially force majeure clauses. Businesses need comprehensive insurance covering conflict-related risks and must comply with sanctions regulations. The UAE's strong legal framework offers stability during these disruptions, providing predictable dispute resolution and supporting global commerce. Understanding these legal dimensions is vital...

For most people, conflict feels distant. It appears in headlines but rarely seems connected to daily life. But nowadays, geopolitical tensions rarely remain confined to the battlefield. Their consequences can quickly affect travel, supply chains, financial transactions, and commercial relationships worldwide.

Beyond the immediate disruptions to travel and shipping, legal implications tend to be forgotten. During stable periods, contracts and legal provisions may appear as routine formalities. But in times of geopolitical disruption, contracts become part of global infrastructure.

They determine responsibility, financial exposure, and legal certainty across borders. Therefore, understanding this legal dimension is increasingly relevant for residents, travellers, and businesses operating in the UAE.

What travellers need to know if airspace closes

When geopolitical tensions escalate, one of the first effects is airspace closures and flight restrictions. Practical questions quickly follow. Who arranges alternative routes? Can airline tickets be refunded? Does travel insurance cover disruptions linked to geopolitical events? What happens if someone cannot return home on schedule?

In most cases, the first point of contact is the airline or travel operator.

Major international carriers typically rebook passengers or offer alternative routes during major disruptions. However, when cancellations result from extraordinary circumstances beyond the airline’s control, such as armed conflict or government restrictions, compensation obligations may be limited.

Embassies and consulates can assist citizens who face travel difficulties abroad. Their role is generally to provide information, documentation, or guidance rather than financial support.

What about insurance?

Many travel insurance policies exclude war, civil unrest, or geopolitical events. Lower-cost policies often provide the least protection during crises. Travellers can reduce risk by reviewing coverage before departure, keeping digital copies of passports and visas.

What businesses must know?

Geopolitical crises can disrupt transport routes, delay logistics, complicate financial transactions, and trigger sanctions or export restrictions with little warning.

When this happens, the legal structure of contracts becomes crucial. Companies operating internationally rely on agreements governing supply chains, financing arrangements, logistics, and partnerships across multiple jurisdictions.

While these contracts function quietly during normal conditions, geopolitical disruptions can quickly challenge the assumptions on which they were built. When disruption occurs, the resilience of these agreements becomes a key factor determining how quickly businesses can adapt.

The application of force majeure in a crisis

During instability, the force majeure clause addresses extraordinary events beyond the control of the parties, such as natural disasters, government actions, or armed conflict. Its effectiveness depends on how the clause is drafted. Some contracts clearly define qualifying events and the consequences if they occur.

Others contain vague language that requires interpretation or negotiation. Well-structured clauses specify which events qualify, how quickly notice must be given, how long obligations may be suspended, and what happens if the contract cannot be fulfilled. Without such clarity, companies may face significant legal uncertainty.

Business insurance

Insurance is another area businesses often overlook. Standard property or cargo policies frequently exclude conflict-related risks unless additional coverage is purchased. Companies involved in international logistics or operating near regions of geopolitical instability should review whether their policies include these protections.

Sanctions and regulatory compliance

Rising geopolitical tensions can also trigger sanctions on specific individuals, companies, or sectors. Businesses may unintentionally become involved in transactions linked to sanctioned entities.

Financial institutions, which must comply with strict international regulations, often increase compliance checks.

Payments may be delayed while banks request additional documentation. Simple compliance measures, such as screening counterparties against publicly available sanctions lists, can significantly reduce these risks.

Legal infrastructure

Over the past decade, the UAE has invested heavily in building a modern legal and regulatory framework. The country has strengthened corporate legislation, developed international arbitration centres, and established transparent systems that support global commerce.

This legal stability becomes particularly valuable during periods of geopolitical tension. Investors and entrepreneurs naturally seek jurisdictions where contracts are respected, dispute resolution mechanisms function efficiently, and legal systems remain predictable even during global disruptions.

The UAE has also demonstrated strong institutional coordination during past crises. During the pandemic and other disruptions to international travel, airlines, hotels, and government authorities worked together to assist stranded travellers. Hotels provided temporary accommodation, while authorities coordinated with diplomatic missions to facilitate safe travel when possible.

While conflicts cannot always be predicted, their legal consequences can often be anticipated. To ensure individuals and businesses alike benefit from the utmost protection in the event of an incident, they must understand that legal documents are tools designed to manage uncertainty. In a world where geopolitical shocks increasingly affect commerce, legal infrastructure becomes as important as financial or technological infrastructure.

Contracts, regulatory systems, and dispute resolution mechanisms are now part of the architecture that allows global trade and investment to function even during periods of instability.

The writer is the founder and CEO of Legaline.

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