F&B

PepsiCo’s CEO of Beverages – MEA discusses the strategic logic behind the Mercedes-AMG F1 partnership and the company’s focus on catering to MENA’s youth-driven market through innovation, localisation and AI integration

A fast-scaling e-commerce platform forms a core pillar of the business, supporting consistent growth across both physical and digital channels while strengthening customer engagement and retention

With the We Proudly Serve Starbucks Coffee Programme, Nestlé Professional is helping four- and five-star hotels across MENA elevate guest satisfaction with an iconic global brand